‘A successful marketing strategy is not based on doing what you like but liking what you do…’Are you looking for information to build and grow a home-based business? If so, you are in the right place! Here you will find information on implementing a successful marketing campaign and growing your home based business.The ProblemMany home-based business owners don’t know how to best market their businesses. Some ignore marketing altogether, hoping that customers or website visitors will appear out of thin air. Others market in a scattershot way producing untargeted traffic or unqualified prospects. Either approach will keep you from achieving your business potential and reaching your financial goals and possibly even damage your reputation.The SolutionWhether you’ve been thinking about starting a home business or you’re already a seasoned home-based business owner, the principle remains the same. Your business’ survival and success rests on how effectively you market your business or product. Examine some of the following marketing strategies and tools to help you boost your home based business profits.Home-Based Business AdvantageLow overhead costs, no commute to work and the ability to work around your children are some of the few advantages for home based business owners. Gear your marketing efforts to capitalize on these and other home-based strengths including:Adaptability – Information Technology has escalated the rate of change in the marketplace. To survive and thrive, you must be prepared to act, and act quickly. As a home-based business owner, you can make adjustments instantly, without having to cut through the red tape of bureaucratic decision-making procedures common in larger businesses.Technology – Computers, the Internet, PDA’s, and other emerging technologies can take home based businesses to a more level playing field with bigger companies, empowering home based business owners to accomplish tasks that used to require hiring staff to perform. Try to keep up-to-speed with technology.Flexibility. – Unlike traditional businesses that require full-time attention and high overhead costs, home based businesses can be operated part-time, at low cost, and depending on your financial goals can be phased into full-time operations.Taking Your Business To The Next LevelA common reason home businesses fail is because owners neglect the up-front planning needed to position their ventures. Once you have defined your market position and where you want to take your business in the 12 months you will have moved one step closer to success.If you already have a business begin by taking inventory of where your business is right now. What specific goods and services do you provide? How do you set yourself apart? What is your business’ reputation? How are you perceived by your customers or clients as far as your prices, reliability, and other elements of your products or services?The next step is to project where you want to take your business in the 12 months. What market position do you want to occupy? Is the niche market you want large enough? How will your benefits outsell those provided by the competition? Do you have the ability, capital, resources and support to make your market position a reality? Your answers will give you the information you need to begin designing or updating your marketing plan.Planning AheadOnce you have determined where you want to go, outline the essential steps to get there. Begin by writing a one sentence purpose (mission) statement for your marketing campaign. The rest of your plan should include a brief description of each of the following:Benefits of your products and services.Your target market.What marketing tools will best help you achieve your mission.Your market niche. What sets you apart in the market place.Your marketing budget.Keep your marketing plan brief. The more concise you make your marketing plan, the more effective it will be in evaluating your marketing efforts.Finding Your NicheThis is often the hardest task for a beginning home-based business owner but also one of the most crucial. In order for your venture to survive in a competitive marketplace, you must distinguish yourself from other businesses and find a niche. What makes your business unique? Why should someone choose to buy from you over a competitor? Prospective clients want to know. If you can give them a compelling answer, you will position yourself as a leader in your industry boosting your profit potential. Research your market thoroughly before jumping in.Marketing ToolsNo matter how you choose to publicize your business, one quality will set you apart from your competitors: The ability to write effective ad copy. You’re vying for the attention of consumers bombarded each day with advertisements. It is estimated that the average person is exposed to over 1,200 advertising messages per DAY! Make sure your advertisement stands out from the rest of this ‘noise’.When you have determined your market position and drawn up a marketing plan you are ready to start spreading the word about your products and services. One effective way is using the existing offline media in your area. You have a variety of media choices depending upon your target market and your advertising budget including magazines, newspapers, television, radio, and the internet. Start by evaluating how and where your competitors advertise. What’s working for them? Take their best ideas; then design your own winning layout, positioning yourself as having the best offer.The Importance of HeadlinesAs the first phrases seen in advertising copy, headlines should arouse enough interest in the reader so that they will want to read or listen on to learn more about your business or product. To get ideas about what headlines will work best for you, scan different types of ad copy, particularly those from your competitors. Create a swipe file of different ads and ideas that you come across from different sources. But remember to be careful of using other peoples copyrighted material.Capture your customer’s interest with a compelling statement of offerHighlight the most important benefitsOffer extreme valueMake a call strong call to action.Testing Your AdsAdvertising can be expensive, but for just about any business a mandatory investment. To get the most out of your ads, test them by the following criteria:What is the quantity of leads or prospects that the ad generates? Compare this amount in terms of a unit cost of advertising (dollars in advertising per leads generated).How many of these leads convert into sales? Different advertising media due to the audiences they target will vary in the numbers of actual closes.Continually check the response from your ads, make changes or run a new ad if necessary. Use ad trackers and keep testing, testing testing until you achieve the response required.Internet MarketingImagine! You can have a salesperson working for you 24 hours a day, seven days a week even while you sleep. A web site and effective use of e-mail marketing can turn your small home-based business into a global business putting you on a level playing field with large corporations. With easy and afforbable web design tools getting a web site up and running is within reach of everybody.Sell Benefits Not Features!Any seasoned business owner knows that it costs five times more to sell to a new prospect than to an existing client. Studies show that each satisfied customer will spread the good word about your business to at least one other person. On the reverse side of the coin a dissatisfied customer will complain to up to five or ten potential customers. Your mission in getting customer referrals to turn passive satisfied customers into actively enthusiastic supporters who will promote your business. The best way to do this is through:Offering outstanding value to your customersDelivering your product on time.Solving customer’s problems.Maintaining regular contact with customers through feedback formsFollowing up your customers regularly.Creating long-term relationships with customers.Personalising your product or service.Finally…Whether you’re just launching your home based business or have been building one for years, don’t allow lack of information keep you from achieving your financial dreams. Study your marketing options and decide which marketing strategy will best position you for long-term success.Declan O’Reilly
Considerable Factors Involved in Product Creation & Marketing
The niche you have chosen should allow creation of more than one product or service. With the technological advancements in the hosting industry, from automated control panels and scripts that simplify creation of accounts, to complete turnkey solutions; there is no need to worry about spending time on the real products sold to the customer. The main ones are keyword selection, sales copy principles, graphics, affiliate programs, product creation, online payment processing, auto responders, and search engine optimization.
Once you’ve earned money from this type of information product business, you can invest in the creation of your own products if you want, or start offering more informational products that allow you to sell your knowledge. But the creation and production costs of a similar big ticket in sequence product, although higher, are still pretty low. A key by-product of this process will be the creation of 3-D, Computer Assisted Design art.
The Association for Financial Professionals permits the following activities for repatriating funds: Research and Development activities, advertising and marketing programs, hiring and training new recruits, acquiring patent and other rights to intangible property, improving transportation, funding capital investments with the purpose of job creation and job retention & funding product responsibility or environmental claims.
It prohibits certain activities like: Tax payments, Payment of executive recompense, Payment of dividends, Redemption of stocks, Debt investments and Portfolio investments. Therefore, before repatriating the money, you must consider whether it is worth or not.
Checklist on what artist and product development necessitate includes: Exceptional vocals, musicianship and/or songwriting skills, Continued education and enhancement of musical skills, Quality equipment, Performance ability, Image creation and maintenance, Plan of action, goal setting, excellent promotion materials including photographs, press releases and artwork, Business management skills, Marketing, Publicity and Promotion knowledge, Online and Offline Professional management, Basic knowledge of recording, producing, engineering, and mastering, Basic knowledge of manufacturing, distribution, and sales online, brick and mortar and air-play, Good choices in members, staff and advisors, Physical and mental preparedness, Basic knowledge of finances, accounting Law and legal issues etc.
The goals for doing so are for the product owner to: Communicate the whole, Determine and communicate when releases are needed, Determine what functionality is sufficient for each release & focus on business value derived from the releases. The delivery team on the other hand will see the whole, learn about the steps to realize the vision, learn the business priorities, provide technical input to the roadmap and provide estimates for the projected features. The salesperson must lead the prospect through the various decision criteria needed in order to secure a sale. Whether your idea is the development of a product, launch of a service business, or even the creation of an event or program for a non-profit, creativity is the root of all entrepreneurial efforts starting with the vision itself.
People quickly learn to spend their time on marketing and product creation, rather than repetitive tasks. Apart from empowering companies and individuals, there should be a particular focus on identifying labor intensive businesses that have the potential to make a significant and positive impact on employment creation as well as those businesses that have a product or service offering for export markets with the final objective of booming local economies.
Home Based Business Opportunities – 10 Best Reasons Why They Can Be Advantageous
Thousands of people have lost their jobs due to the global economic meltdown. Can you imagine the kind of financial pressures that they are going through after losing their jobs? You might ever be one of these unfortunate individuals. If so, then you can understand why this has made many people start searching Google and Yahoo looking to reverse their misfortunes by seeking relief through home based business opportunities.A home based business can only be advantageous and profitable when you put your mind, heart and soul into it. It is very important to identify your own skills so that you can do full justice to the business that you are going to start. Find something that you love doing and that fits your skill level and create a business around those attributes. Doing so can create the magic necessary to yield profitable results. You will need to fully research your proposed business to make sure that there is a potential market for your service or product that you plan to sell. Only then can you really begin to make plans for your new business.What makes a home based business advantageous? Here are a few of the best reasons.1. Freedom – You do not have to report to a boss and you can choose to work in convenient home surrounding. You get to work the way you want, avoiding traffic and daily commuting etc.2. You can make more money – With home based business opportunities, you get the liberty to keep all the money that you earn, with the exception of paying for expenses and taxes. However, keep in mind that as a business owner, you can deduct your business expenses from your taxes. This is not the case with conventional jobs where you will need to wait for your next raise as a result of performance appraisal or salary hike and not every thing associated with your job is tax deductible.3. Low startup costs – Hard work will generally always give good results as long as it is couple with working smart. Hence if you work hard and stay focused, there is no reason for you not to succeed in your business. The capital investment in a home business office is much less than that compared to the costs of setting up a conventional office. With proper planning, you can get started and pursue your dreams for very little startup cash expenditures.4. Unlimited opportunities – When you run a business on your own, you can add additional profit centers to increase your profits, however, remember to conduct a thorough research analysis of each profit center before adding it into your business. Your success will not be hindered by what a normal job supervisor might think, therefore, you will be free to pursue any business opportunity that you want.5. New learning opportunities – When you run a business, you will need to keep updating your knowledge in order to be successful. Your life will never be monotonous like it used to be with your daily work routines in your previous job.6. Tax advantage – Having a home based business will give you an opportunity to save on taxes. You can use a part of your house as your office and claim it as a deduction on your taxes. Plus, as noted above, you can now deduct all of your business expenses from your taxes. However, you will be wise to consult with an Accountant about these issues.7. Creativity – You can let your creativity flow freely without anybody discouraging you. Furthermore, nobody can take the credit for your hard work, like in a normal job.8. Time with family and friends – You get to spend a lot more quality time with your family and friends if you have a home based business.9. You become a leader – When your business grows, you will need to form a team or hire employees. They will look up to you for your expert guidance, supervision and support.10. Professional growth – You get to learn new concepts and business management skills everyday in your business as you take on new responsibilities which you might not have had to do in your previous job.This list of home business ownership benefits is not all inclusive. There are many other benefits that are to numerous to mention in this short article. However, from just the few benefits mentioned above, we can clearly see some of the basic benefits of home based business opportunities.